The journey into this mega-city begins with Wadi Yemm. Positioned as a "warm embrace" on the shoreline, Wadi Yemm is the first of 17 distinctive precincts to be built. It sets the tone for the entire development, offering a low-density, pedestrian-friendly community defined by its connection to nature.

For sports enthusiasts, Wadi Yemm is a paradise. It hosts two 18-hole championship golf courses designed by world-renowned experts, complete with a luxury Golf Clubhouse. Additionally, an Equestrian Centre and a 31,000 SQM Sports Club provide endless recreational activities for the whole family.

At the heart of the community lies The Boulevard, a 1.3 km vibrant strip alive with upscale retail outlets, cafes, and restaurants. To put it in perspective, this boulevard is longer than Las Ramblas in Barcelona, offering a truly cosmopolitan lifestyle within a beach setting.